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GTA 6 Launch Trailer Draws Backlash Over Its PS5 Branding

Rockstar dropped a GTA 6 launch trailer this week, and the internet immediately called it thin, which rather overlooks how much the PS5 branding bookending it is actually saying.

By Adam Voss

Thirty four days, as of this week, is what separates us from whatever Rockstar Games has finished building beneath the Vice City skyline, and the gift chosen to mark that countdown was a launch trailer that a sizable share of the internet decided, within the hour, to call weak. One does wonder what these people were expecting a launch trailer to be. It is not Trailer 3, the one everyone has been quietly hoarding their excitement for since the last proper reveal arrived a year and a half ago; it is, by its own design, the piece built to run ahead of release and double as a television spot, which is presumably why it opens and closes on PlayStation 5 branding substantial enough that nobody watching with their eyes open could have missed it.

That detail is where GamingBolt's breakdown earns its keep, flagging the prominence of that PS5 advertising at both ends of the trailer as the thing worth sitting with rather than the runtime or the pacing. A marketing placement like that is not decorative. It is a publisher telling you, in the clearest language advertising has, which console it expects to move units for, and it arrives in the same stretch of time this site noted PlayStation 5 pre-orders were reportedly running well ahead of their rival, a pattern explored in our earlier look at why GTA 6's pre-orders are reportedly skewing so hard to PS5. Two data points do not make a verdict, but they do make a trend worth watching, and this trailer did nothing to disrupt it.

There is also, per GamingBolt, no PC announcement buried in here, despite recent rumors to that effect, which means that particular question gets to keep simmering for another cycle. What the trailer does carry, beneath the complaints about its length, is a wealth of new detail that the people calling it weak seem to have skimmed past on their way to the comment section. The clock Rockstar reset eighteen months ago has started again, and whatever grievance the internet has filed against this trailer, it is not actually a grievance against the thirty four days left on it. It is a grievance against having to wait those days at all, and that is not a flaw in the marketing. That is simply what anticipation costs.